Chilligavva

The whole of last week I was amused to see Bill Gates and Seinfeld share their lives with common folk on TV.Then via stuff.co.nz I came to know that Microsoft's "I'm a PC" advertising campaign was created on a Mac and the celebrity spruikers brought in by the software giant are all professed Apple fans, it has been revealed.

Hidden information contained in images from the ads

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I always believed in the marriage of P2P and web 2.0. Most of the signs were already out there. One obvious use of this combination was of course illegal downloading of movies amongst private web 2.0 networks. But as a system, I believe that if you could pass the rewards, and stimulate participation, one could harness this trend for good as well.Pundits have been yammering away for years about a "celestial jukebox" that will give everyone ...