Chilligavva

Stumbled on this story at Bussinessweek. Designed by portland based Ziba design, in conjunction with Intel, its really nice.

……, code-named Intel mobile Metro notebook, is less than 0.7 inches thick–about one-quarter of an inch thicker than Motorola’s (MOT) iconic cell phone, making it the world’s thinnest notebook. And at 2.25 pounds, it’s also one of the lightest small-sized portable computers. Other features include always-on Internet connectivity via various wireless technologies.

Things that cannot be missed is the obvious targetting of women votes. Accessories with high fashion statements and chick colors are in [Chartreuse, pink, magenta…] Again an Apple pioneered marketing approach. So now they annouce a concept, and see whether people are interested. If yes, then production follows, late this year?

Though designers say the product is unisex, as a fashion accessory it may carry particular appeal to women, a group Intel has long wanted to win over. “Increasingly, women are often the decision makers, particularly with high-end purchases,” says Richard Shim, an analyst with IDC. “More and more companies are starting to pay more attention to the female market segment.”